FOR IMMEDIATE RELEASE
Pacer Dynamics Welcomes Industry Veteran Joe Mercanti to the Team
Calgary, Alberta, March 10, 2025 – Pacer Dynamics, a leading name in premium automotive and commercial brake rotor solutions, is thrilled to announce the addition of Joe Mercanti to our team as Senior Advisor to the Board. With decades of experience in the automotive aftermarket, Joe brings a wealth of industry knowledge and a deep commitment to driving business growth and customer success.
Joe has built a distinguished career in the automotive industry, specializing in sales, marketing, and strategic partnerships. A respected industry professional, he has built a reputation for fostering strong relationships and driving business growth. Beginning his journey at Canadian Performance Distributors (CPD), he quickly made a name for himself with his keen business acumen and ability to build strong industry relationships. Over the years, he has held key leadership roles in major organizations, contributing to their success and strengthening their market presence. His leadership and industry expertise have made a lasting impact on the North American automotive aftermarket. Joe is also committed to mentorship, sharing his knowledge and experience to support the next generation of automotive professionals. He remains actively involved in industry development, helping to shape best practices and foster innovation.
“Joe has been a mentor and a trusted voice in the industry for years,” said Eddie Tso, CEO of Pacer Dynamics. “His ability to navigate the complexities of the aftermarket, combined with his passion for quality and innovation, makes him a perfect fit for our team. We are excited to have him on board as we continue to grow our presence in the market.”
"Joe’s extensive experience and deep understanding of the industry will be invaluable as we continue to expand our market presence," said Joshua Lin, Chief Revenue Officer of Pacer Dynamics. "His strategic insights and ability to foster strong industry relationships align perfectly with our growth objectives. We are eager to collaborate with him in driving new opportunities and strengthening our partnerships."
Albert Liu, President and Chief Operating Officer, added, "Joe’s leadership and expertise in the aftermarket space bring an additional layer of strength to our operations. His track record of success speaks for itself, and his mentorship will help elevate our team’s capabilities. We are excited to welcome him to Pacer Dynamics."
As Pacer Dynamics continues to set the pace in the automotive and commercial brake rotor industry, Joe’s addition strengthens our commitment to excellence, service, and innovation. We look forward to leveraging his expertise to further enhance our product offerings and customer experience.